'It’s the exercise craze that looks and feels more like a party than a workout. Zumba has spawned thousands of entrepreneur instructors, and is now selling apparel, shakes, even a Zumba Cruise. With 200,000 locations, in 180 countries, Zumba is an economy all of its own. Not bad for three guys named Alberto from Colombia. Alberto Aghion, Albert “Beto” Perez, and Alberto Perlman, founders, Zumba® Fitness » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From \'Wall Street\' to \'Main Street\' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Founders of Zumba Fitness: Building A Global Fitness Empire | iConic Conference 2017 | CNBC'
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