'Mark Baker, Head of Risk and Assurance at Pentland Brands talks to Professor Mike Bourne about the diversity of industries and academics involved in the Business Performance Roundtable -- all exploring performance measurements and how to make improvements. Mark highlights a key issue found within his own research - that performance based on feedback is sometimes inefficient. The development of sophisticated feedforward controls enables a view of how controls can be improved. Part of the BPR Speaker Series: http://bit.ly/AminU2'
Tags: Research , innovation , risk , roundtable , Speaker , forum , seminar , Strategy , NPD , new product development , Assurance , business performance , best practice , performance management , Mark Baker , Pentland Brands , Mike Bourne , performance measurement , business lecture , cranfield , cranfield university , school of management
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