'Absolutely adorable Netto Ad explores the origins of the Easter Bunny. How on earth did humans come up with the idea of a bunny laying eggs for a Christian holiday? If you’ve ever wondered how the Easter Bunny came to possess its magical ability of placing colourful, chocolate eggs around your garden, German supermarket chain Netto has an answer. Jung von Matt approached Mill+ with a highly inspiring creative script to explore the origins of the Easter bunny for Netto Marken-Discounts latest seasonal campaign. The original idea of the Easter Bunny, or Osterhase in German (literally Easter Hare), was in fact a very German creation dating back to the Middle Ages, according to Berlin City Museum biologist Beate Witzel. By the 17th century, the Easter Bunny would bring eggs for children to discover on Easter. And the creature bringing treats wasn’t always a hare: there was also an Easter Fox, Stork and Crane in various regions before the hare became mainstream. But why a bunny? A big reason for this is that given their reputation for frequent reproduction, bunnies represent fertility and new life, just like eggs do, which are big themes of springtime and the Christian belief in Jesus\' resurrection. Credits Advertiser: Super Netto Agency: Jung Von Matt Germany Animation Supervisor: Jorge Montiel Modelling: Kate McConnell Executive Creative Director: Dörte Spengler-Ahrens Managing Director: Stephan Giest Producer: Dennis Wendt, Christopher Kehrhahn Creative Agency: Jung Von Matt Project Manager: Julia Matczak, Alexandra Schöne Client Director: Andreas Hilbig Senior Art Director: Andreas Ristau Junior Copywriter: Adel Abouelfetouh, Clemens Wolff Junior Art Director: Vlad Tarziu Client Service Director: Natalie Hoffmann, Natalie Martens Sound Design: Thomas Muis Executive Producer: Simon Heeger & Christian Vorländer Music Production: 2WEI Composer: Stephan Altman, Roisin Malone, Simon Heeger, Christian Vorländer Editor: Hugo Vaughan-Hughes Edit Company: The Mill VFX Supervisor: Jonathan Wood Executive Producer: Reece Ewing Art Department: Melanie Climent Producer: Rebecca Perry, Justin Stiebel Post Production House: The Mill Creative Director: Jimmy Kiddell Colourist: Seamus O\'Kane 3D Lead Artist: Alberto Lara 2D Lead Artists: Pete Hodsman Head of Content: Josh Davies DOP: Tim Green Production Manager: Jo Coombes Production Designer: Dan Betteridge Production Company: Mill+ Producer: Terri Wood'
Tags: Ostern , easter bunny , tiere , Geschichte , discounter , henne , netto , Hase , Netto Marken-Discount , Osterhase , netto ostern , netto ostereier , netto video , netto osterfest , True Easter Bunny
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