'Super Netto / True Easter Bunny (Germany)'

'Super Netto / True Easter Bunny (Germany)'
01:52 Aug 1, 2022
'Absolutely adorable Netto Ad explores the origins of the Easter Bunny.  How on earth did humans come up with the idea of a bunny laying eggs for a Christian holiday?  If you’ve ever wondered how the Easter Bunny came to possess its magical ability of placing colourful, chocolate eggs around your garden, German supermarket chain Netto has an answer.  Jung von Matt approached Mill+ with a highly inspiring creative script to explore the origins of the Easter bunny for Netto Marken-Discounts latest seasonal campaign.  The original idea of the Easter Bunny, or Osterhase in German (literally Easter Hare), was in fact a very German creation dating back to the Middle Ages, according to Berlin City Museum biologist Beate Witzel.  By the 17th century, the Easter Bunny would bring eggs for children to discover on Easter. And the creature bringing treats wasn’t always a hare: there was also an Easter Fox, Stork and Crane in various regions before the hare became mainstream.  But why a bunny? A big reason for this is that given their reputation for frequent reproduction, bunnies represent fertility and new life, just like eggs do, which are big themes of springtime and the Christian belief in Jesus\' resurrection.  Credits Advertiser: Super Netto Agency: Jung Von Matt Germany Animation Supervisor: Jorge Montiel  Modelling: Kate McConnell  Executive Creative Director: Dörte Spengler-Ahrens  Managing Director: Stephan Giest  Producer: Dennis Wendt, Christopher Kehrhahn  Creative Agency: Jung Von Matt  Project Manager: Julia Matczak, Alexandra Schöne  Client Director: Andreas Hilbig  Senior Art Director: Andreas Ristau  Junior Copywriter: Adel Abouelfetouh, Clemens Wolff  Junior Art Director: Vlad Tarziu  Client Service Director: Natalie Hoffmann, Natalie Martens  Sound Design: Thomas Muis  Executive Producer: Simon Heeger & Christian Vorländer  Music Production: 2WEI  Composer: Stephan Altman, Roisin Malone, Simon Heeger, Christian Vorländer  Editor: Hugo Vaughan-Hughes  Edit Company: The Mill  VFX Supervisor: Jonathan Wood  Executive Producer: Reece Ewing  Art Department: Melanie Climent  Producer: Rebecca Perry, Justin Stiebel  Post Production House: The Mill  Creative Director: Jimmy Kiddell  Colourist: Seamus O\'Kane  3D Lead Artist: Alberto Lara  2D Lead Artists: Pete Hodsman  Head of Content: Josh Davies  DOP: Tim Green  Production Manager: Jo Coombes  Production Designer: Dan Betteridge  Production Company: Mill+  Producer: Terri Wood' 

Tags: Ostern , easter bunny , tiere , Geschichte , discounter , henne , netto , Hase , Netto Marken-Discount , Osterhase , netto ostern , netto ostereier , netto video , netto osterfest , True Easter Bunny

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